Today Jake and I really started to put it about a bit.
It should come as no surprise to the repeat visitor to hear that we are currently fixating on the cash. Such is life at the choke point. So most of what we are doing now is planning inventive ways to secure that elusive introduction to prospective financiers. How to find people willing to listen to the pitch.
We need to get out there and network.
Bingo. My favourite word again. Although this is not so much like the networking I know and mistrust, this is more akin to aggressive kerb-crawling. Tonight Jake and I went to tart our wares in the company of local small-business people at Wired Wessex’s Secrets of Successful Entrepreneurs event, armed only with a pocket full of business cards and some really cheesy ice-breakers.
The event organiser thoughtfully picked a local pie magnate and the owner of a Hampshire micro-brewery to come and talk about the secrets to their success. At least this ensured a pint and a pie alongside the chat. No one likes to network sober.
And it seems that everybody has something to sell. From VoIP telephony, to geo-mapping solutions, to any number of local IT firms. And no one is there to invest. As I waxed lyrically about the best way to decapitate a zombie, all I could see were a mass of eyes glazing over in an ah-so-you’re-not-going-to-be-a-future-customer-after-all manner.
Still, it’s a learning experience, and we have plenty more meet-and-greets lined up. We are looking at one event in July where we will get given a booth large enough to hang a corpse in, and maybe even throw a bit of blood about too. Now that’s marketing. Sold.
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