Wednesday, 15 June 2011

A false tart

So, here are the maths of it:

No pre-sold distribution plus no marquee-named actors means not even Pukka Pies are interested. And we’re not even trying to get money from them – we’re just about the free pies.

But I guess the good news is that no minibuses are going to be harmed in the making of the movie.

A quick chat with Sir Jim, who advises striking directly at the public relations wings of the relevant companies, and not fannying about with middle-men in product placement firms.

So email number three went to Zen Republic.

You probably haven’t heard of it, but it's a slim-canned energy drink that works in the same way as Red Bull, except it’s made from 100% natural ingredients. None of that nasty Taurine, but plenty of caffeine. And chillies. They sponsored last year’s DVMission 48 hr film challenge, and seem very rock’n’roll in the way they do business, and yet don’t feel the need to coax a bunch of flightless show-offs into the Serpentine every year.

I have personal experience that this stuff is an absolute motherfucker. Half a can is enough to get a dormouse to do the Lambada.

So, we proposed a fairly simple cans-for-screen-time proposal. Hey – we’ve got three weeks of shooting throughout the night. The worst they can do is pie-up on us.

The bad news is that I also noticed a wedge of recently-acquired Stilton boasting a best before date after the start of principal photography; Jake and I have the equivalent timescale of a mould outbreak to get all our remaining ducks in a row. Race you to the start line, penicillin. Raring.

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