Important feedback from Gentleman Jim Eaves: make the film as marketable as possible. Let audiences know what they’re paying for; and, more importantly for our immediate future, let distributors know what they’re buying.
And so, today Resurrection officially becomes Zombie Resurrection.
To be fair, the film did start off life as Zombie Resurrection, but we struck off the undead early on when we were worried that we were just going to be labelled as yet another exploitation genre flick. That is until it was pointed out to us that this is exactly what distributors want. Don’t have pretensions to distance yourself from the genre mainstream; concentrate instead on making a movie that people actually want to see.
Plus it turns out that those nice programmers of Grand Theft Auto IV have already gone to the trouble of pre-emptively sticking up posters advertising the film in all the game’s subways. Theirs has ‘TBone' Thomson and 'Pissup' Hutchison in; ours, mercifully, doesn’t.
I haven’t played it. No rival gang-members or digital ‘ho’s have suffered in the making of this film.
And with that in mind, Jake and I spent Tuesday up in London fine-tuning the trailer edit. Now that all the pieces are in one place (including a fabulously dark score from Dale-the-tunes), Matt-the-trailer has turned out something that got even Jake and me excited; it pops like a stressed exec in the company bubble-wrap cupboard. One quick grade from Ads-the-DFX and we will be in business.
So, when the trailer finally makes it on to a computer near you next week sometime, don’t act all surprised at the sudden appearance of a double-barrelled moniker. It’s all part of the Cannes plan, man. Poetic.